Once upon a time in the whimsical land of AccounTON, business leaders were desperately seeking ways to measure performance and ensure their enterprises thrived. They then stumbled upon a mystical thing called the Balanced Scorecard, which promised them a happily-ever-after. But we’re not here to discuss boring stuff—you know, like financials (👀 yawn!). No! Today, we dive into the heart and soul of every company, the customer’s perspective!
What’s This Customer Perspective Anyway? 🤔
Imagine you run a magical kingdom—er, business. Your customers are your loyal knights and fair maidens. You want them happy, satisfied, buying your enchanted potions (products) and perhaps singing your praises in the village squares (marketplace). The customer perspective of the balanced scorecard is a strategic framework that measures just how well you are enthralling those knights and bathing them in satisfaction.
The Four Noble Pillars
Let’s break down the customer perspective into
